Digital Specialist & Creative Technologist

Hi, I'm Ryan Kelly.
I lead digital strategy & build things.

20+ years bridging the gap between strategy and execution — from front-end development and platform delivery to stakeholder leadership and digital transformation.

Get in touch

About me

Thoughtful work,
real results.

I'm a digital specialist and creative technologist with over twenty years of experience in digital strategy and delivery. My background combines strategic oversight with hands-on front-end development — meaning I can contribute effectively across the full project lifecycle, from discovery through to optimisation.

As Head of Digital, I've led initiatives to rationalise and modernise digital estates, including consolidating CMS and hosting environments across 15+ B2B brands — achieving around a 70% reduction in server costs. I've also supported delivery of platforms like UCL Bartlett's centenary microsite, featuring an automated publishing platform with interactive timelines.

I'm particularly effective at translating technical concepts for non-technical stakeholders, and at ensuring alignment between business, design, and engineering teams throughout delivery.

A few quick facts

Based inEast Sussex, UK
Experience20+ years
CurrentlyOpen to contracts
FocusFront-end & Digital Strategy

What I do

Skills & expertise

Front-end Development

Strong working proficiency in HTML, CSS and JavaScript, with a focus on quality, performance and scalable, maintainable code.

HTML / CSS JavaScript Rapid Prototyping

Platform & CMS Delivery

Led consolidation of CMS and hosting environments across 15+ brands. Experienced in platform architecture, back-end languages, and digital estate modernisation.

CMS Back-end Infrastructure

Digital Strategy

20+ years leading digital direction — from transformation programmes and discovery workshops to product roadmaps and delivery standards.

Digital Transformation Roadmapping Agile

Team & Stakeholder Leadership

Managed distributed engineering teams, embedded agile methodologies, and built bridges between technical and non-technical stakeholders.

Team Leadership Stakeholder Comms Cross-functional

Digital Marketing

End-to-end campaign planning and execution across SEO, paid search, email, and social — with a focus on measurable outcomes and ROI.

SEO Paid Search Email Marketing

SEO

Connecting third-party tools, APIs, and services into cohesive digital ecosystems — from CRM and analytics to publishing and e-commerce platforms.

APIs CRM Third-party Tools

Kind words

What people say

Ryan brings solid experience and a pragmatic mindset to his role, and he’s committed to delivering on his responsibilities.

Amber Ward Events Director, Real Deals

Ryan brings solid experience and a pragmatic mindset to his role, and he’s committed to delivering on his responsibilities.

Amber Ward Events Director, Real Deals

Ryan brings solid experience and a pragmatic mindset to his role, and he’s committed to delivering on his responsibilities.

Amber Ward Events Director, Real Deals

Ryan brings solid experience and a pragmatic mindset to his role, and he’s committed to delivering on his responsibilities.

Amber Ward Events Director, Real Deals
BL

Let's talk

Get in touch

Whether you have a project in mind, want to collaborate, or just want to say hello — I'd love to hear from you.